Personal branding helps you identify and communicate your unique strengths to differentiate yourself from your peers and stand out in a competitive job market.

Your resume is a marketing tool representing a very special product: you! It is a succinct outline of your knowledge, skills, abilities, experience, and accomplishments relevant to your employment goals.

The definitions of “business casual” and “professional” vary by industry and organization as well as position.  Be sure to check for the dress code where you will work.  In general, professional attire starts with a neutral color suit in a solid or very subtle stripe pattern.