Author, Keynote Speaker, Generation Z Thought Leader
For nearly 30 years, Mark Beal served as a public relations practitioner and marketer for one of the nation’s leading consumer public relations agencies developing and executing marketing and public relations campaigns for leading companies and brands around such major sports and entertainment properties as the Olympic Games, Super Bowl, World Series, US Open Tennis and The Rolling Stones.
Today, he collaborates with Generation Z as a full-time professor of practice, communication in the Rutgers University School of Communication and Information. Mark’s ongoing research of Gen Z has led to keynote speeches to the American Marketing Association, Association of National Advertisers (ANA), Public Relations Society of America (PRSA) and Big Ten Conference Academic Alliance.
It was Mark’s Rutgers students who inspired him to author his first book in 2017, 101 Lessons They Never Taught You In College, which provides tips to college students preparing for their transition to a career.
Mark’s book, Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media, was published in 2018 and captured the attention of media, marketers and employers nationwide as Gen Zers were starting to become a focus of corporations and brands. In 2020, Mark co-authored Engaging Gen Z with Harvard University student Michael Pankowski. In 2022, Mark authored Gen Z Graduates To Adulthood. Mark’s latest Gen Z book, ZEO, was published in 2023 as more Gen Zers transitioned from college to their career. The Gen Z books have led to invitations from conferences, corporations, brands, agencies, universities, industry associations and pro sports leagues and teams for Mark to deliver keynote speeches featuring Gen Z research and insights.
Mark has also co-authored a trilogy of job search/career transition books with Frank Kovacs including Career In Transition, Win The Job & Thrive In A Multigenerational Workplace, and Conquering Job Transition published in 2025.