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Career Exploration and Success
Rutgers logo
Career Exploration and Success
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Associate Director of Strategic Outreach and Marketing

Position Announcement

Associate Director for Strategic Outreach and Marketing

Rutgers, The State University of New Jersey, seeks a dynamic team leader to serve as the next Associate Director for Strategic Outreach and Marketing within the Office of Career Exploration and Success. 

Application Deadline to Apply: 11:59 pm on May 22, 2024

Supervisory Overview

Full-time Direct Report
Graduate Coordinators
Student Interns

Institution Overview

Rutgers University-New Brunswick, the flagship campus of Rutgers, The State University of New Jersey, is a renowned academic institution that boasts a vibrant and diverse community of learners. With its enrollment numbers exceeding 43,000 students, Rutgers-New Brunswick offers a broad range of programs across its schools and colleges, providing students with ample opportunities for intellectual growth and personal development. The campus's rich history, state-of-the-art facilities, and distinguished faculty contribute to a dynamic learning environment that prepares students for success in their chosen fields and equips them with the skills necessary to thrive in an ever-changing world.


About the Career Operations & Strategic Initiatives Unit

One of four units within the Office of Career Exploration and Success, the Career Operations & Strategic Initiatives Unit ensures equal access to CES resources, connects students to them, provides data-driven decision support, and establishes essential administrative and technical structures for smooth operations. The COSI unit consists of seven full-time staff members and four graduate coordinators organized into two teams led by associate directors: the Operations Team and the Strategic Outreach & Marketing Team (associated with this role).

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About the Strategic Outreach & Marketing Team

Aligned with the COSI Unit's mission, the Strategic Outreach & Marketing Team undertakes a multifaceted mission: driving awareness of CES resources, encouraging student engagement, and critically guiding our staff in maintaining a professional presence. Through adept brand management and deliberate communication strategies, the team ensures student confidence in our mission and enhances our department’s credibility and excellence, fostering positive perceptions among students and employers alike.

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About the Director of Career Operations & Strategic Initiatives

Barbara Thomson is the director of Career Operations & Strategic Initiatives, appointed in 2021. Barbara has served in various roles within CES, including Marketing and Technology specialists and associate director of Technology & Data Management. In 2018, Barbara co-accepted the National Association of Colleges & Employers (NACE) Technology Innovation Award for her work establishing the student-run Career Services Technology Help Desk and she has been involved in leadership roles within the HireBig10+ Career Consortium.


About the Executive Director

Barbara Thomson, Director of Career Operations & Strategic Initiatives, reports to William (Wil) Jones, Executive Director of Career Exploration and Success. Wil was officially named Executive Director in 2021 by Rutgers University-New Brunswick Chancellor-Provost Francine Conway. Jones previously served in various roles within CES, including Director of Operations and Strategic Initiatives, Senior Director, and interim Executive Director. At Rutgers, he co-founded the industry-centric career community approach to career development – which has become a national model – to diversify office offerings and help students think about their professional goals beyond the confines of their academic discipline. Before joining Rutgers, Wil oversaw the marketing, assessment, and technology teams at the University of Maryland, among other responsibilities. 

Wil Jones

Position Description

The Associate Director for Strategic Outreach and Marketing, reporting to the Director of Career Operations and Strategic Initiatives, leads initiatives to raise awareness of the Office of Career Exploration and Success. Managing the Strategic Outreach and Communications Team, including an Assistant Director for Marketing and Visual Identity, two Graduate Coordinator marketing interns, and three undergraduate interns (including a videographer), the role ensures student engagement in career development and supports employer connections. Responsibilities include promoting workshops annually, various services, and major events such as career fairs and other signature career events. Additionally, the Associate Director chairs the Mastering the Art of Networking event committee and collaborates with other CES units to develop engagement strategies for students, alumni, employers, and campus partners. They oversee advertising, event promotion, and branding efforts, partner with external and internal media, and manage the department's print, editorial, and digital media services. Furthermore, they supervise email campaigns, organize outreach programs, and strategically enhance the Rutgers CES brand in regional and national career service landscapes.

Marketing and Communications Management

The Associate Director oversees advertising, event promotion, and branding efforts, partnering with both external and internal media. Responsibilities include managing marketing campaigns, updating internal staff and campus partners monthly, and developing event promotion strategies. This entails creating a master marketing plan for each academic year, executing campus-wide campaigns, and ensuring marketing support for workshops and major events. Additionally, they enforce CES and university brand guidelines, cultivate vendor relationships, and utilize data to understand student preferences and brand awareness. They also manage CES's online social media presence and collaborate with the Assistant Director for Marketing and Visual Identity to implement strategies. They are responsible for creating, designing, and executing direct email marketing campaigns and managing weekly career community newsletter highlights. They enhance email templates based on data analysis and develop content for clarity and effectiveness.


Supervision, Leadership, and Budget Management 

They oversee a team, handle hiring and performance appraisals, and manage an operating budget. Additionally, they chair the Mastering the Art of Networking Conference & Etiquette Dinner, coordinate the core programs calendar, and ensure competitive vendor selection processes.


Community Engagement and Campus Partnerships 

The Associate Director leads a team of CES student interns and coordinates large-scale marketing programs and events such as the CES Open House, pop-up programs, etc. They oversee CES presence at university marketing events (e.g., Rutgers Day, Admitted Student Open House, etc.) and collaborate with other campuses to market programs. Additionally, they manage the Campus Partners program and maintain communication with faculty and staff through mailers and e-newsletters. The Associate Director collaborates with department staff to organize and manage educational programs for students, overseeing the implementation and coordination of yearly events. They also lead office-wide outreach campaigns and participate in strategic initiatives.

Open House

Print, Editorial, Photo, Video & Web Services 

The Associate Director supervises the marketing tasks of the Assistant Director of Visual Identity and Marketing, including coordinating print and digital materials, providing editorial services, and overseeing web and social media content creation. They work with a photography and videography intern to enhance CES's online presence and maintain the office website.


Media Relations and Strategic Communications 

The Associate Director develops and maintains a media relations strategy, writes press releases, and manages CES's online presence. They also collaborate with university public relations specialists and oversee communications management.

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Miscellaneous Duties

The Associate Director participates in meetings and all-hands-on-deck events, seeks professional development opportunities, and undertakes assigned tasks.

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Candidate Profile

To be considered for the associate director position, candidates must meet the following minimum requirements:

  1. Experience and Education: A bachelor’s degree in Communication, Public Relations, Visual design, Psychology, Sociology, College Student Personnel, Higher Education Administration, or a similar program is required. Five (5) years of Career Services, Marketing, or relevant industry experience is also required.
  2. Skills and Competencies: Should have an in-depth understanding of marketing and communication tactics and the needs of students. Must demonstrate the ability to work effectively in teams, problem-solve, and manage projects and timelines. Should also have a track record of successfully increasing engagement by audiences and proficiency with standard office software packages.

Preferred Qualifications:  Master’s degree in an applicable subject area is preferred. Ideally, the person will have experience managing marketing and outreach programs within a career services or higher education setting. 

Open House
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Block R Project

Salary and Benefits

This position offers a competitive salary and benefits.

Salary Transparency

The position is classified as an MPSC-7 grade, and its "lifetime" salary range is between $88,210 and $135,093. However, the starting salary offer has a budgetary maximum of $92,000, which will be determined based on the candidate's experience.


Flexible Work Arrangement Program

Rutgers is pleased to announce the extension of the FlexWork@RU Pilot Program through August 31, 2024. Full-time staff members within Career Exploration and Success are permitted to either a 4:1 compressed work week or up to two days per week of remote work. 

The flexible work arrangements outlined in Rutgers Policy 60.3.22 are part of a pilot program that is effective September 1, 2022 and extended through August 31, 2024. Therefore, there is no guarantee that this flexible work arrangement will continue beyond that date. Flexible work arrangements are not permanent, are subject to change or cancellation and contingent on the employee receiving approval in the FlexWork@RU Application System. Additional information may be found at

Additionally, CES has implemented #FocusFriday, a department-wide practice where internal meetings between CES colleagues are discouraged every Friday. This dedicated time enables staff to concentrate on accomplishing their goals.  Periodic meditation or mental health breaks throughout the day are also supported. To further support productivity, CES encourages the utilization of automated "Focus Blocks" through Microsoft Outlook. These automated blocks allow staff members to schedule designated periods of uninterrupted work time, further maximizing productivity and focus.


Benefits Program

Rutgers offers a comprehensive benefit program to eligible employees. For details, please go to
Rutgers also offers a benefit program to eligible full-time postdoctoral fellow students. For details, please go to


Non-Discrimination Statement

Rutgers, The State University of New Jersey, does not discriminate on the basis of race, color, national origin, sex, sexual orientation, gender identity or expression, disability, age, or any other category covered by law in its admission, programs, activities, or employment matters. For additional information, please see the Non-Discrimination Statement at the following web address:


Estimated Search Timeline

This is just an estimated timeline, and guide posts are subject to change given the start of the recruiting season for Rutgers students.

May 22
Application Deadline
Early/Late June
First-round Virtual Interview & Presentation
On-campus Visit

Search Committee:

Madeline Giordana (Search Chair),
Sr. Assistant Director, Career Outcomes and Assessment, Career Exploration & Success

Lisa Goddard
Sr. Assistant Director, Career & Internship Fairs, Career Exploration & Success

Yuhwei Ling
Web Developer, Rutgers Communications and Marketing

Rania Plazas
Assistant Director, Rutgers Internship & Co-op Programs, Career Exploration & Success

Mayelin Torres
Career Management Specialist, Career Services - School of Management & Labor Relations

Janice Lynn Rein
Sr. Assistant Director, Career Outcomes and Assessment, Career Exploration & Success

Jessica Wilson
Assistant Director, First-Year Career Engagement, Career Exploration & Success

Larry Worthey
Assistant Director, Marketing and Visual Identity, Career Exploration & Success


Apply Today

Application Deadline to Apply: 11:59 pm on May 22, 2024