Associate Director of Strategic Outreach and Marketing

The Associate Director oversees advertising, event promotion, and branding efforts, partnering with both external and internal media. Responsibilities include managing marketing campaigns, updating internal staff and campus partners monthly, and developing event promotion strategies. This entails creating a master marketing plan for each academic year, executing campus-wide campaigns, and ensuring marketing support for workshops and major events. Additionally, they enforce CES and university brand guidelines, cultivate vendor relationships, and utilize data to understand student preferences and brand awareness. They also manage CES's online social media presence and collaborate with the Assistant Director for Marketing and Visual Identity to implement strategies. They are responsible for creating, designing, and executing direct email marketing campaigns and managing weekly career community newsletter highlights. They enhance email templates based on data analysis and develop content for clarity and effectiveness.

They oversee a team, handle hiring and performance appraisals, and manage an operating budget. Additionally, they chair the Mastering the Art of Networking Conference & Etiquette Dinner, coordinate the core programs calendar, and ensure competitive vendor selection processes.

The Associate Director leads a team of CES student interns and coordinates large-scale marketing programs and events such as the CES Open House, pop-up programs, etc. They oversee CES presence at university marketing events (e.g., Rutgers Day, Admitted Student Open House, etc.) and collaborate with other campuses to market programs. Additionally, they manage the Campus Partners program and maintain communication with faculty and staff through mailers and e-newsletters. The Associate Director collaborates with department staff to organize and manage educational programs for students, overseeing the implementation and coordination of yearly events. They also lead office-wide outreach campaigns and participate in strategic initiatives.

The Associate Director supervises the marketing tasks of the Assistant Director of Visual Identity and Marketing, including coordinating print and digital materials, providing editorial services, and overseeing web and social media content creation. They work with a photography and videography intern to enhance CES's online presence and maintain the office website.

The Associate Director develops and maintains a media relations strategy, writes press releases, and manages CES's online presence. They also collaborate with university public relations specialists and oversee communications management.

The Associate Director participates in meetings and all-hands-on-deck events, seeks professional development opportunities, and undertakes assigned tasks.

To be considered for the associate director position, candidates must meet the following minimum requirements:

1. Experience and Education: A bachelor’s degree in Communication, Public Relations, Visual design, Psychology, Sociology, College Student Personnel, Higher Education Administration, or a similar program is required. Five (5) years of Career Services, Marketing, or relevant industry experience is also required.
2. Skills and Competencies: Should have an in-depth understanding of marketing and communication tactics and the needs of students. Must demonstrate the ability to work effectively in teams, problem-solve, and manage projects and timelines. Should also have a track record of successfully increasing engagement by audiences and proficiency with standard office software packages.

Preferred Qualifications:  Master’s degree in an applicable subject area is preferred. Ideally, the person will have experience managing marketing and outreach programs within a career services or higher education setting.