---> Career Opportunities | University Career Services
Student Resources
Home » Students » Career Opportunities

Career Opportunities

What Can I Do With This Major for Majors in Marketing



Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organized objectives. ( American Marketing Association) Marketing is a broad area with many career opportunities. This concentration helps students to develop skills that enable them to function in many different marketing roles while working closely and effectively with other business functions. Marketing includes all activities that occur from the conception to the delivery of products or services. Students, who major in marketing, may learn about the six functional areas related to the marketing process - brand marketing, advertising, sales promotion, market research, sales, and retailing. In some cases, students might learn about product development, pricing, consumer decision making, legal aspects of marketing, and global marketing as well. Employers include large business and industrial firms but also smaller companies, private research organizations, and advertising agencies. Retail and wholesale trade, insurance, travel, and real estate are other areas where your training can open up job opportunities. A bachelor's degree in marketing prepares you for a broad range of positions, and a master's degree qualifies you for advanced positions with more responsibility. Many careers do not require a specific major but rather a wide range of demonstrated skills, experiences and accomplishments. Regardless of your career choices, increase your marketability to employers through internships, work experience, grades and college activities.

A Sample Of Related Occupations

Account Representative Customer Service Manager Product Manager
Advertising Account Exec. Development Officer Promotion Services Director
Advertising Copywriter Distribution Manager Property Manager
Bank Officer Franchise Specialist Public Relations Director
Brand manager Grant Writer Research Analyst
Business Manager Import/Export Manager Retail Store Manager
Buyer, Retail Store Inside Salesperson Sales Promotor
Claim Adjustor Insurance Agent Sales Representative
Claims Examiner Management Trainee Securities Broker
Commercial Artist Market Research Analyst Telecommunications Director
Consultant Marketing/Sales Manager Telemarketing Director
Consumer Loan Officer Media Analyst Urban/Regional Planner
Copy Writer Media Buyer Wholesale Salesperson
Credit Analyst Media Planner .

Types of Employers


Private & Nonprofit Organizations
Appraisal firms Management consulting firms Real Estate Development Firms
Banks Manufacturing Firms Retail Organizations
Consulting Firms Market research firms Savings and loan associations
Credit Unions Nonprofit Organizations Software and Technology Companies
Finance Companies Print and Electronic media outlets Trade and industry associations
Hospitals Product and service organizations .
Insurance Companies Public Institutions concerning health, education and transportaion .


Government Agencies
Consumer Affairs Office Government Agencies (Federal, State, County & Local) Securities and Exchange Commission
Department of Commerce Int'l. Trade Administration Travel and Tourism Dept.
Department of the Treasury Minority Business Development Agency U.S. Mint
Federal Deposit Insurance Corporation Savings Bonds Divisions .

Internships Obtained by Rutgers Students


Organization Job Title
DePaul Catholic High School Marketing Developer

Nurture Marketing Marketing Associate

Absolute Home Mortgage Corporation Marketing and Design Assistant

Kerwin Communications Media intern

Arla Foods Marketing Intern

Orly Shoe Corporation Sales Intern

Coburn Communications Strategic Alliances Marketing Intern

Positive Impact Partners LLC Marketing Associate

Arla Foods Marketing Intern

Escalate Now Event Marketing Intern

Rutgers Sports Marketing Marketing & Promotions Intern

Coburn Communications Marketing and Event Intern

Atlantic/Roadrunner Records Marketing Intern

Rutgers University Career Services Marketing & Communications Intern

Hearing Life Digital Marketing Intern

Show More

Jobs Obtained by Rutgers Graduates


First Jobs of Recent Graduates - Marketing
Organization Job Title
Prudential Mutual Account Administrator

Prudential Insurance Actuarial Assistant

Suburban Newspaper Advertising Consultant

KPMG Peat Marwick Analyst

Petrie Stores Assistant Buyer Trainee

The Hahn Company Assistant Marketing Director

Lintasi USA Advertising Assistant Media Buyer

AT&T Assistant Staff Manager

Metromedia ITT Associate Account Executive

Elsevier Science Associate Account Manager

Show More


Jobs of Experienced Alumni - Marketing
AT&T (MBA) Account Executive

Comcast Cable Advertising Sales Manager

Prudential Insurance Assistant Marketing Specialist

National Westminster Bank(MBA) Asst. VP

Stephens Institute of Technology (MBA) Associate Director of Marketing

United Parcel Service Corporate Attorney

Marketing Technologies Data Specialist

Employee Benefits, Cosmair, Inc. (MBA) Director

Global Alliances, Dun & Bradstreet (MBA) Director

Hoffmann-LaRoche, Inc. Environmental, Health, & Safety Team Leader

Pfizer HR Manager

Show More

Graduate Schools Attended


Institution Degree Field
Fairleigh Dickinson University MBA Finance

Fordham University MBA Marketing

George Washington University Law School JD

New York University MBA Marketing

Seton Hall University MA Communications

University of Chicago MBA Finance

University of Pennsylvania MS Environmental Studies

University of Pennsylvania Law School JD

University of South Carolina MBA marketing

University of Virginia MBA Accounting

Additionally, you may: