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What Can I Do With This Major for Majors in Marketing

 

Introduction

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organized objectives. ( American Marketing Association) Marketing is a broad area with many career opportunities. This concentration helps students to develop skills that enable them to function in many different marketing roles while working closely and effectively with other business functions. Marketing includes all activities that occur from the conception to the delivery of products or services. Students, who major in marketing, may learn about the six functional areas related to the marketing process - brand marketing, advertising, sales promotion, market research, sales, and retailing. In some cases, students might learn about product development, pricing, consumer decision making, legal aspects of marketing, and global marketing as well. Employers include large business and industrial firms but also smaller companies, private research organizations, and advertising agencies. Retail and wholesale trade, insurance, travel, and real estate are other areas where your training can open up job opportunities. A bachelor's degree in marketing prepares you for a broad range of positions, and a master's degree qualifies you for advanced positions with more responsibility. Many careers do not require a specific major but rather a wide range of demonstrated skills, experiences and accomplishments. Regardless of your career choices, increase your marketability to employers through internships, work experience, grades and college activities.


A Sample Of Related Occupations

Account Representative Customer Service Manager Product Manager
Advertising Account Exec. Development Officer Promotion Services Director
Advertising Copywriter Distribution Manager Property Manager
Bank Officer Franchise Specialist Public Relations Director
Brand manager Grant Writer Research Analyst
Business Manager Import/Export Manager Retail Store Manager
Buyer, Retail Store Inside Salesperson Sales Promotor
Claim Adjustor Insurance Agent Sales Representative
Claims Examiner Management Trainee Securities Broker
Commercial Artist Market Research Analyst Telecommunications Director
Consultant Marketing/Sales Manager Telemarketing Director
Consumer Loan Officer Media Analyst Urban/Regional Planner
Copy Writer Media Buyer Wholesale Salesperson
Credit Analyst Media Planner .

Types of Employers

  

Private & Nonprofit Organizations
Appraisal firms Management consulting firms Real Estate Development Firms
Banks Manufacturing Firms Retail Organizations
Consulting Firms Market research firms Savings and loan associations
Credit Unions Nonprofit Organizations Software and Technology Companies
Finance Companies Print and Electronic media outlets Trade and industry associations
Hospitals Product and service organizations .
Insurance Companies Public Institutions concerning health, education and transportaion .

  

Government Agencies
Consumer Affairs Office Government Agencies (Federal, State, County & Local) Securities and Exchange Commission
Department of Commerce Int'l. Trade Administration Travel and Tourism Dept.
Department of the Treasury Minority Business Development Agency U.S. Mint
Federal Deposit Insurance Corporation Savings Bonds Divisions .

Internships Obtained by Rutgers Students

  

Organization Job Title
Absolute Home Mortgage Corporation Marketing and Design Assistant

Arla Foods Marketing Intern

Arla Foods Marketing Intern

Atlantic/Roadrunner Records Marketing Intern

Coburn Communications Marketing and Event Intern

Coburn Communications Strategic Alliances Marketing Intern

DePaul Catholic High School Marketing Developer

Escalate Now Event Marketing Intern

Hearing Life Digital Marketing Intern

Hearst Magazines PR Intern

Kerwin Communications Media intern

Nurture Marketing Marketing Associate

Orly Shoe Corporation Sales Intern

Positive Impact Partners LLC Marketing Associate

R&J Strategic Communications Public Relations Intern

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Jobs Obtained by Rutgers Graduates

  

First Jobs of Recent Graduates - Marketing
Organization Job Title
AC Nielsen Category Associate

AT&T Assistant Staff Manager

Accenture Consultant

Advertising Resources @ Bristol-Myers Squibb Associate Director

Ajilon Office Staffing Manager

Allmerica Financial Commercial Underwriter

Anteon Corp Program Management Specialist

Arthur Andersen Operations Consultant

Blue Cross/Blue Shield Management Trainee

Business Mailers Marketing Executive

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Jobs of Experienced Alumni - Marketing
AT&T (MBA) Account Executive

BBC Worldwide Americas, Inc. Senior Marketing Mgr.

BMW (MA) Research Manager

Clofine Dairy & Food Products Sales Manager

Comcast Cable Advertising Sales Manager

Corp. Promotions, Fuji Photo Film USA (MA Mrktg.) Manager

Financial Analysis, Equitable Financial Companies Manager

Dun and Bradstreet Product Manager

EDS (MBA) Systems Integration Manager

Employee Benefits, Cosmair, Inc. (MBA) Director

Global Alliances, Dun & Bradstreet (MBA) Director

GlaxosmithKline (MBA) Product/Marketing Mgr

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Graduate Schools Attended

  

Institution Degree Field
Fairleigh Dickinson University MBA Finance

Fordham University MBA Marketing

George Washington University Law School JD

New York University MBA Marketing

Seton Hall University MA Communications

University of Chicago MBA Finance

University of Pennsylvania MS Environmental Studies

University of Pennsylvania Law School JD

University of South Carolina MBA marketing

University of Virginia MBA Accounting


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